Whether it is an intuitive website or a retailer who can electronically showcase its entire product range over a range of in-store digital devices, the race is on for retailers who want to truly want to harness the power of digital services on and off-line sales. It is now seen as crucial that companies transform themselves digitally with USA retail giant Target reportedly budgeting $1,000,000,000 to meet their digital transformation goals (1). How does a single business achieve this degree of digital maturity?
The three basic recognized steps are digitization, digitalization and digital transformation.
What are the shades of meaning between these terms?
Find out the answer at Phygitalmind.com